We’re excited to share an important update with you! As part of our evolution, Purple has become part of The Storytelling Company (TSC), a company that's integrated several businesses, all united by a shared passion for experience design and storytelling. This isn’t just a name change—by joining forces with other experts in our field, we’re gaining new skills, expanding into more markets, and strengthening our ability to deliver world-class storytelling solutions.
With this evolution, it’s only natural that our product’s name changes as well. As it becomes a core part of the entire TSC ecosystem, it will be leveraged by more teams, in more ways than ever before. And with that comes new features, expanded capabilities, and continuous improvements to our platform.
Introducing: The Storytelling Suite (TSS)
To reflect this transformation, we’re renaming our product to The Storytelling Suite (TSS). This change strengthens the connection between our product and our company while better aligning with our vision for the future.
Why the Change?
A Connected Brand
The new name brings our product in line with The Storytelling Company, making it easier for customers to recognize and connect with us.
Future-Proofing
As our platform continues to evolve, this name better reflects our commitment to the future of storytelling and content creation.
A Stronger Identity
While Hyro served us well, its origins weren’t always easy to explain. The Storytelling Suite speaks for itself—it’s all about enabling and enhancing the way stories are told.
What’s Next?
This transition will take place in mid-April, alongside an exciting announcement about our company’s new name and brand identity. While the name is changing, our dedication to providing the best storytelling tools remains the same.
Rebranding impacts many areas of our product, including support pages, tutorials, in-product naming, logos, and other assets. While we’re working hard to make this transition smooth, you may notice some inconsistencies as we update everything. We appreciate your patience and understanding during this process.
Stay tuned for more updates as we take this exciting next step together!
The Storytelling Suite Team
Formerly known as the Hyro Team 🤙